Perancangan Rebranding Ong Houseware

⭐ Wilyan Christianti, Jessica (2023) Perancangan Rebranding Ong Houseware. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Ong Houseware adalah toko peralatan numah tangga yang telah berdiri sejak tahuun 2013. Toko ini dimuulai dengan berjualan barang elektonik saja, tetapi selang beberapa bulan kemudi ian, Ong Houseware melakukan ekspansi. Perusahaan in mulai menyediakan berbagai kebutuban rumah tangga non- elektronik. Meskipun sudah terjadi ekspansi, Ong Houseware tidak merubah identitas visual mereka. Toko ini masih menggunakan logo yang dirancang dengan melihat kesamaan produk yang djual saat awal pembukaan toko, yaitu knop. Hal ini me nembuat identitas visual menjadi kurang relevan, yang menuntun pada kesalahan persepsi hingga berkurangnya minat beli serta kepercayaan konsumen terhadap Ong Houseware. Oleh sebab itu, Ong Houseware membutuhkan rebranding yang dirancang melalui metode Alina Wheeler (2018) dalam buku Designing Brand Identity. Perancangan ini diharapkan dapat memperbaiki persepsi terhadap Ong Houseware melalui branding dan identitas visual yang relevan dengan maksud dari perusahaan serta mampu meningkatkan minat beli dan kepercayaan konsumen

Item Type:	Thesis (Bachelor Thesis)
Creators:	Wilyan Christianti, Jessica (00000034413)
Contributors:	Ardyansyah, Ardyansyah (0318127603)
Keywords:	Rebranding, Identitas Visual, Peralatan Rumah Tangga
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Sustainable Development Goals:	Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	05 Mar 2024 07:34
URI:	https://kc.umn.ac.id/id/eprint/28142

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