Perancangan media promosi urban garden

Glenaldo, Calvin (2017) Perancangan media promosi urban garden. Bachelor Thesis thesis, Universtias Multimedia Nusantara.

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Abstract

Urban Garden merupakan sub unit bisnis yang bergerak dalam bidang persemaian yang memfokuskan bisnisnya pada usaha tanaman hias untuk kebutuhan lanskap taman berserta dengan jasa perawatannya. Perancangan media promosi Urban Garden bertujuan untuk dapat membantu Urban Garden dalam pencapaian targetnya, yaitu merubah Urban Garden yang pada awalnya merupakan Cost Center (pusat biaya) menjadi Profit Center (pusat laba). Data yang dikumpulkan oleh penulis berkaitan dengan media promosi dan strategi pemasaran Urban Garden secara B2C “business to customer”. Perancangan ini meliputi observasi, wawancara, kuesioner, hingga studi literatur ke pihak Urban Garden.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	000 Computer Science, Information and General Works > 070 News Media, Journalism and Publishing > 070 News, mass media, journalism, and publishing 300 Social Sciences > 300 Social sciences, sociology and anthropology > 307 Communities (Incl. Indigenous, Rural, Suburban and Urban Communities) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
Divisions:	Faculty of Art & Design > Visual Communication Design
Depositing User:	Administrator UMN Library
Date Deposited:	16 Mar 2018 02:47
Last Modified:	10 Jun 2023 07:54
URI:	https://kc.umn.ac.id/id/eprint/2831

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