Timothy, Stella Grace (2018) Aktivitas Marketing Communications Timepieces – Watch Zone / Watch Engine di PT Gilang Agung Persada. Internship thesis, Universitas Multimedia Nusantara.
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Abstract
Banyaknya perusahaan yang bergerak di industri ritel menimbulkan persaingan yang cukup ketat. Agar dapat bertahan, perusahaan memerlukan awareness di kalangan masyarakat. Salah satunya adalah aktivitas yang dilakukan oleh Marketing Communication yang bertujuan untuk menciptakan awareness sekaligus menunjang penjualan. Penulis melakukan praktik kerja magang selama kurang lebih tiga bulan sebagai Marketing Communication Intern divisi Timepieces di PT Gilang Agung Persada. Selama praktik kerja magang, penulis banyak mendapatkan pengetahuan dan pengalaman baru serta terlibat langsung dalam berbagai aktivitas seperti marketing communication, melaksanakan event, serta menjalin hubungan dengan pihak ketiga
Item Type: | Thesis (Internship) |
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Keywords: | industri ritel, marketing communication¸PT Gilang Agung Persada |
Subjects: | 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations |
Divisions: | Faculty of Communication > Strategic Communication |
Depositing User: | Administrator UMN Library |
Date Deposited: | 28 May 2024 02:05 |
Last Modified: | 28 May 2024 02:05 |
URI: | https://kc.umn.ac.id/id/eprint/30844 |
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