Communication Research International Conference (CRIC) 2023 - "It has to be seen by the audience: A content analysis of brand placement in korean drama"

Strategis (PJJ), Komunikasi (2023) Communication Research International Conference (CRIC) 2023 - "It has to be seen by the audience: A content analysis of brand placement in korean drama". In: Communication Research International Conference (CRIC).

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Abstract

Pada 17 November 2023, Helga Liliani Cakra Dewi, S.I.Kom., M.Kom. membawakan Research Paper yang berjudul "It has to be seen by the audience: A content analysis of brand placement in korean drama" pada Communication Research International Conference (CRIC) 2023 dengan tema "MediAgenda: The Mediatization of Communication in Asia". Kegiatan ini berlangsung di Cine Adarna, The University of the Philippines Diliman, Quezon City, Filipina.

Item Type:	Conference or Workshop Item (Paper)
Creators:	Strategis (PJJ), Komunikasi
Contributors:
Keywords:	CRIC, Communication, Brand, Placement
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
Sustainable Development Goals:	Goal 12. Ensure sustainable consumption and production patterns Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Communication > Strategic Communication (DL)
Date Deposited:	25 Mar 2025 03:53
URI:	https://kc.umn.ac.id/id/eprint/36811

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