Communication Research International Conference (CRIC) 2023 - "It has to be seen by the audience: A content analysis of brand placement in korean drama"

Strategis (PJJ), Komunikasi (2023) Communication Research International Conference (CRIC) 2023 - "It has to be seen by the audience: A content analysis of brand placement in korean drama". In: Communication Research International Conference (CRIC).

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Abstract

Pada 17 November 2023, Helga Liliani Cakra Dewi, S.I.Kom., M.Kom. membawakan Research Paper yang berjudul "It has to be seen by the audience: A content analysis of brand placement in korean drama" pada Communication Research International Conference (CRIC) 2023 dengan tema "MediAgenda: The Mediatization of Communication in Asia". Kegiatan ini berlangsung di Cine Adarna, The University of the Philippines Diliman, Quezon City, Filipina.

Item Type:	Conference or Workshop Item (Paper)
Keywords:	CRIC, Communication, Brand, Placement
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
Divisions:	Faculty of Communication > Strategic Communication (DL)
Depositing User:	Administrator UMN Library
Date Deposited:	25 Mar 2025 03:53
Last Modified:	25 Mar 2025 03:53
URI:	https://kc.umn.ac.id/id/eprint/36811

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