Strategy customer relationship management dalam mempertahankan pelanggan di mall fx sudirman

Batara, Junyko (2016) Strategy customer relationship management dalam mempertahankan pelanggan di mall fx sudirman. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Customer Relationship Management (CRM) merupakan salah satu sarana untuk menjalin hubungan yang berkelanjutan antara perusahaan dengan para stakeholder maupun shareholdernya. Saat ini banyak perusahaan yang memanfaatkan Customer Relationship Management (CRM) untuk menjalin hubungan dengan pelanggan. Dengan memanfaatkan CRM, perusahaan akan mengetahui apa yang diharapkan dan diperlukan pelanggannya sehingga akan tercipta ikatan emosional yang mampu menciptakan hubungan bisnis yang erat dan terbuka serta komunikasi dua arah di antara mereka. Dengan demikian kesetiaan pelanggan dapat dipertahankan dan tidak mudah berpindah ke lain produk dan merek.

Item Type:	Thesis (Internship)
Keywords:	Customer Relationship Manangement, Event, Database, dan Media Komunikasi
Subjects:	000 Computer Science, Information and General Works > 020 Library and Information Sciences > 021 Library relationships (with archives, information centers, etc.) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	24 Sep 2018 02:03
Last Modified:	12 Apr 2023 03:44
URI:	https://kc.umn.ac.id/id/eprint/4020

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