Perancangan Ulang Logo Restoran “SARIRASA”

Xaviera, Clara (2016) Perancangan Ulang Logo Restoran “SARIRASA”. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Usaha di bidang kuliner semakin meningkat. Banyaknya restoran-restoran saat ini menyebabkan persaingan semakin ketat. Setiap restoran berlomba-lomba untuk memuaskan keinginan konsumen. Salah satu hal yang paling berpengaruh adalah identitas visual. Suatu identitas hendaklah memiliki konsep yang matang dan merepresentasikan citra perusahaan. Restoran Sarirasa merupakan salah satu restoran yang belum memiliki konsep yang matang dan identitas yang kuat. Oleh karena itu, penulis berencana membuat perancangan ulang identitas visual untuk restoran Sarirasa. Untuk mendukung jalannya perancangan dan penelitian, maka penulis mengumpulkan data dari hasil observasi dan wawancara dengan pemilik restoran.

Item Type: Thesis (Bachelor Thesis)
Subjects: 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
700 Arts and Recreation > 700 Arts > 704 Special topics in fine and decorative arts
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 13 Jul 2017 09:32
Last Modified: 30 May 2022 03:59
URI: https://kc.umn.ac.id/id/eprint/883

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