Perancangan Branding dan Digital Promotion PT. Multi One Plus di Mia Company

Larasati Effendi, Carina (2021) Perancangan Branding dan Digital Promotion PT. Multi One Plus di Mia Company. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

PT. Mitra Iconic Asia (MIACOMPANY) adalah sebuah perusahaan yang bergerak dalam bidang Digital Agency. MIACOMPANY menawarkan jasa Consulting, Research, Planning, Measurement & Analytics, Conversion Rate Optimization, Reporting, Website & Mobile Development, Copywriting, Photography, Video & Multimedia, serta Digital Activation. Dengan kata lain, MIACOMPANY menawarkan all in one Digital Branding. Program kerja magang yang dibuka oleh MIACOMPANY adalah Creative Graphic Designer, berperan dalam memenuhi kebutuhan kreatif dalam kebutuhan desain untuk penjualan, promosi dan periklanan. Proses kerja magang dilakukan selama 3 bulan, yaitu sejak tanggal 1 Februari hingga 30 April. Penulis sebagai Creative Graphic Designer tidak hanya melakukan tugas di bidang desain seperti catalogue, packaging, dan lain-lain, tetapi juga ikut berkontribusi dalam produksi video ads, dan foto. Kendala yang terkadang dihadapi penulis yaitu request klien dan waktu pengerjaan yang ketat. Maka solusi yang telah dilakukan adalah membuat request list dan work timeline agak semua pekerjaan terdata dan terdetect dengan baik.

Item Type:	Thesis (Internship)
Keywords:	Digital Agency, Creative Design, Promosi, Miacompany
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 11:50
Last Modified:	02 Oct 2023 00:43
URI:	https://kc.umn.ac.id/id/eprint/17197

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