Strategi Produser dalam Mendapatkan in-Kind Sponsorship pada Budgeting di Video Musik Say that You're Mine

Kayla Putri, Anisa (2023) Strategi Produser dalam Mendapatkan in-Kind Sponsorship pada Budgeting di Video Musik Say that You're Mine. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Di era digitalisasi saat ini, video musik menjadi alat promosi efektif untuk melakukan promosi sebuah lagu. Dalam pembuatan video musik, dibutuhkan biaya yang tidak terbilang sedikit. Salah satu strategi yang penulis lakukan sebagai seorang produser dalam meminimalisir biaya produksi video musik Say That You're Mine adalah dengan mengajukan sponsorship kepada para brand. Penulis menggunakan teori In-Kind Sponsorship ke dalam penawaran yang diajukan kepada brand. Dari In-Kind Sponsorship tersebut, penulis mampu meminimalisir budget sebesar Rp. 13.428.000,00,- (tiga belas juta empat ratus dua puluh delapan ribu rupiah) secara in-direct. Selain itu, para brand turut mendapatkan keuntungan berupa promotion dan exposure yang lebih luas.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Kayla Putri, Anisa (00000033696)
Contributors:	Sahala Moshes Rinto, Frans
Keywords:	Video Musik, In-Kind Sponsorship, Budgeting, Produser
Subjects:	700 Arts and Recreation > 770 Photography, Computer Art, Film, Video 700 Arts and Recreation > 780 Music > 780 Music 700 Arts and Recreation > 790 Outline of Sports, Games and Entertainment > 791 Movie industry, Circuses, TV, Radio, Puppetry, Pageantry, Animal Performances > 791.43 Film crew (director, script, actor, actress, editor, producer)
Sustainable Development Goals:	Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	16 Jun 2023 09:47
URI:	https://kc.umn.ac.id/id/eprint/25370

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