Perancangan Promosi Susu Kandang Sapi

Pebrianti, Venny (2016) Perancangan Promosi Susu Kandang Sapi. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Penelitian ini bertujuan untuk merancang promosi yang menginformasikan produk Susu Kandang Sapi kepada masyarakat usia 21-35 tahun. Penelitian ini dilakukan karena produk SUKAPI masih belum dikenal banyak orang, hal ini dikarenakan rendahnya komunikasi pemasaran yang dilakukan oleh perusahaan. Hal ini terbukti dari kuisioner yang penulis lakukan mengenai keberadaan produk. Susu Kandang Sapi memiliki banyak manfaat serta berbagai varian rasa yang enak dan segar untuk dikonsumsi. Penelitian ini meliputi wawancara, FGD, observasi lapangan, dan studi eksisting. Hasil data kemudian menjadi perancangan promosi Susu Kandang Sapi.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.84 Marketing Distribution
Divisions:	Faculty of Art & Design > Visual Communication Design
Depositing User:	Administrator UMN Library
Date Deposited:	17 Jul 2017 02:48
Last Modified:	08 Apr 2023 06:49
URI:	https://kc.umn.ac.id/id/eprint/960

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